For custom home builders, the “spec home” is a high-stakes balancing act. Every upgrade added to the budget must work twice as hard: it needs to justify a higher asking price and decrease the time the home sits on the market. While high-end appliances and stone countertops are often expected, they rarely surprise a buyer. To truly differentiate a listing in a competitive Minnesota market, builders are turning to a “hidden” high-ROI asset: Custom Glass. Here is why architectural glass is the ultimate “wow factor” for spec homes and how it translates into a better bottom line. 1. The “Open
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